reposition an acquisition for accelerated growth with Blue Ocean strategy
A Fortune 50 client had acquired two small companies to strengthen its position in a service-based health category
Despite having differentiated products with potential to set a new industry standard, dominant incumbents owned the current industry standard, which relied on older technology, and were succeeding in convincing key customers that it was unwise to change
analogy created a series of initiatives that focused on a key weakness for competitors
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We used new technology to drive trial and created a superior first use experience
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To ensure sustainable advantage, analogy also documented over 80 potential inventions, both in services and technology
