create business model for emerging markets
A multinational wished to make a contribution to the world’s growing need for clean water. The primary objective was not profits
analogy developed a business model around a low cost, highly effective technology
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Installed and monitored, with an arm’s length 3rd party, a proof of principle in Mexico where a village used the clean water for a year
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We then used the lessons to build a “base of the pyramid” business model in India, which developed water entrepreneurs who operated by the company’s ethical rules
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The business model had several elements that rewarded ethical behavior and so required little “supervision” |
