design go-to-market strategy for new beverage product
A Fortune 100 client with one of the world’s top brands needed a plan to enter a new category with a new product, delivering a new consumer benefit, in a country in which it did not have significant presence
Responding to this complex need, analogy quickly designed a go-to-market strategy, after investigating multiple solutions in the launch country
Recommendations included the strategy as well as the details – including in-store product display formats and plans to win key influencers in the media and distribution channels to build brand recognition and influence in-store purchase decisions
