A strong women’s health brand could not match the brand marketing resources of its bigger competitors. Despite this, the business had to grow sales at category leading rates
analogy developed a breakthrough professional marketing strategy to established the brand as the professional’s preferred partner - a significant advantage in the category, because consumers relied on the professional for diagnosis and recommendations
Our work included using innovations that worked in India, adapting them to conform to the rules of U.S. professional bodies, building the case for allowing the professional to build their own revenues by using the client’s product, and all within the legal guidelines of this regulated category
