reframe a product to unlock new uses and new revenues
Sales growth for a iconic global food product started slowing and our Fortune 100 client turned to analogy to identify ways to “reinvent” the product. analogy used its proprietary business model database to identify other companies that successfully reframed their product to unlock new uses for their product and developed a go-to-market strategy that added a completely new use for this product. Our client is now test marketing this strategy in one local market
