A 60 year old global food brand was in a declining category that had a weak health profile. The client’s product suffered from being in this category, although it had always used an ingredient with a powerful health benefit
analogy was hired to reconfigure the brand’s business model to capitalize on this strength
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We developed over two hundred Value Accelerators™ – focusing on product innovations and clinical evidence, helping the healthcare professional see the brand in new ways, and using the channel to underscore the product’s positive health effects
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We designed a balanced scorecard and prioritized the top twenty Value Accelerators™ with the client’s global team for phased implementation
