A Fortune 50 supplier of key ingredients to a global multi-billion consumer electronics industry had invented a breakthrough that would improve their margins and deliver superior products to the end consumer
However, it would also reduce the margins of their customers, the brand owners of electronic devices - and was therefore likely to fail
The client had already announced their breakthrough to the “Street” and was under pressure to make a major investment as a precursor to delivering results
analogy recommended a “no-go” after extensive modeling and attempts to adapt best practices in every cornerstone revealed that it was impossible for the client to achieve its objectives
The client accepted the recommendation, and shut down the business, avoiding significant losses
